Ultra-luxury strengthening shampoo system for strengthened and thickened hair.
Inspired by centuries of tradition exclusively for shu uemura art of hair. Izumi - meaning "fountain" in Japanese - honours the ancient tradition of yu-su-ru: bathing the hair in rice water for beautiful, strong hair.
Cleanse hair by applying the strengthening shampoo system. Rinse carefully and proceed by using the strengthening conditioner system or strengthening treatment system. To complete the routine, apply the thickening serum on lengths.